Seed the market

Sequoias release their seeds en mass. They send out their seeds in the hopes that some will find a place to flourish and grow. The strategy counts on numbers. By sending out a great many seeds, a sequoia increases the likelihood that a few seeds will find an appropriate site in which to grow. Not every seed grows into a mature sequoia. Not every seed was intended to.

As writers, we’d like every work we create to count and be useful. But not every piece we write may find a publishing spot in which to take hold. It isn’t realistic to think that everything we write will get published.

Because we don’t know what will find its place in the publishing world and what won’t, it is wise to emulate a sequoia by creating many beautiful and useful pieces, as God gives us strength. Then send them out. Not indiscriminately, of course. (Targeting markets is another blog subject.) We have a greater opportunity than a sequoia to be careful where we send the things we create so that they might have a reasonable chance to be useful to others. Nevertheless, there are no guarantees that what we created will find a niche in which to take root among the published words. There is a great deal of competition for those publishable spots and our pieces may not be selected or be appropriate for them.

So, why write it if it doesn’t find a published spot? Some pieces we write may seem wasted because they never seem to do more than land in a “black hole” compost in the publishing world. Or, they only end up buried in a file.

But, if God is in the writing process is it really wasted?

Sequoias craft each seed with care and skill. Each tiny seed has the potential to become something valuable and great, useful to others. Because each seed doesn’t mature, is it wasted effort to duplicate the creative process and create so many pieces when so many of those efforts may not result in a “finished” product? I think not. There is value in participating in the creative process with our Creator. There is value in keeping at it. By sheers numbers, some will take root.

Emulate the sequoia by creating quality work and let it go. Do your part.

Write it anyway. Send it out. Try.


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